● Collaborative Exercises

Use Boodlebox to create an exercise where students can have an interaction with a chatbot as well as with each other, all the while seeing each others’ interactions in one common place. For example, I gave the instructions below for the exercise after covering the STP topic in marketing. Students tutored the chatbot on Boodlebox and asked for an evaluation on their tutoring skills from the bot. In the meantime, they saw each others’ entries, and tried to improve their inputs until getting a perfect score. This exercise helped both in cognitive skills and AI application skills.

Instructions on a Sample Collaborative Exercise on Boodlebox:

• – First, write a paragraph to explain the concepts and takeaways from today’s topic. (Do this separately from AI chatbot, write it somewhere else such as a Word file or in the comments here). DO NOT SUBMIT IT YET.
• – Open Boodlebox and sign in using the link [copy the link from the new chat you create under a course folder].
• – In the chatbox, write this prompt:
  “Let’s role play: You (AI) are a marketing student, I’m the professor. I’ll teach you about STP marketing. After my lesson: 1. Rate my teaching on clarity, organization, and engagement (1-10 scale). 2. Suggest one specific improvement I could make to my teaching approach. 3. After my answer, rate my response (1-10) and explain why. Rate my overall performance, providing an overall feedback on my teaching style and content knowledge. Consider that I have just 1 minute to create a lecture. Evaluate me based on these constraints. My lesson begins: [copy your lesson content from step 1 here]”
• – See a sample student activity below:

● Create Presentations

For example, using tools like Gamma, you can create presentation decks from a single prompt, or redesign your existing presentations (with options to collapse, keep, expand the content).

Example: On Gamma, I prompted “Study Abroad in Southeastern Asia” and it created this nice looking presentation (March, 2025).

● Create Consulting Reports

Long before Claude’s much hyped update to generate reports (Sep 2025), GenSpark was able to create reports. See an example here (using GenSpark AI Docs).

Also, GenSpark “AI Slides” creates well designed and detailed slides on any given topic. See an example here.

● Extract Data, Create Summaries

For more efficient learning, tools like NotebookLM or browser extensions like Linfo, Harpa, Glasp are very useful.

Example: There are many uses of NotebookLM. Here are some examples:

• – Upload your files and create summaries or any other form of learning tools.
• – My students create exam practice questions this way and can tailor it any way they want (e.g., prompt can say “prepare essay type critical thinking questions,” or “create 10 multiple-choice questions” from this file, provide the correct answer and give feedback at the end). The sample questions even refer back and highlight the relevant parts in the uploaded notes.
• – Create podcasts from your notes (and the video creation is said to be coming).
• – Upload a research paper and get a summary of it, listen to its podcast or interact with the paper.
• – Upload many papers in your literature stream and create the mindmaps.

Google Illuminate is similar too and can create podcasts, but here the research papers are given in the list based on the topic you are searching, so it is a more limited set of papers.

There are many notetakers for web, but Glasp is one of my favorites. You can highlight and color code anything you are reading on the web and can always come back to it on your Glasp homepage. See my Glasp homepage screenshot below.

● Image Generation

In my marketing class, we work on building brands. One aspect is creating brand visuals like logos and other promotional materials. See some examples below. More example image generation prompts can be found here.

Note: This one is done in 2024 (image makers had much improvement since then, such as spelling better for most tools).

Some images created for the promotion exercise

by Alyson Pearce, 2024

by Emily Remer, 2024 

Anonymous, 2024

Create AI-powered visual brainstorming for visual concepts using Mixboard:

● Create Visuals & Designs

• Stitch by Google is an AI-powered UI (user interface) design tool from Google Labs that transforms text prompts, sketches, or screenshots into responsive web and mobile interfaces. See the example below (i.e. Customer Feedback Dashboard) created based on the prompt:

Prompt: Customer Feedback Dashboard: Add a Previous Month Summary beneath the streamlined feedback form. The summary must isolate last month’s marketing and sales-relevant signals. Use compact bar charts or concise bullet points to show sentiment distribution, top objections, value drivers, and any patterns affecting conversion or churn. Keep the section visually distinct from the current month’s submission area to avoid interference with new inputs. (Note: Stitch recommends the follow-up prompts to improve the design.)

• Napkin AI or MyLens are some of the tools you can use to visualize some information.

Example: I uploaded a paragraph comparing the main AI models into Napkin AI, and it created many visuals to represent the given information.

I asked MyLens a single prompt “the evolution of AI timeline.” The visual and the accuracy look good:

● Video Generation

Create commercials, basic ones like below are done by my students using free tools like Hailuo or Lumen5.

by Vivianna Aitong Li (Feb, 2025)

Instructions; How to create and edit video scenes with AI (with Flow by Google)
– Go to Flow, sign in.

– Click ‘+ New Project.’ In the mode dropdown, switch from ‘Text to Video’ to ‘Ingredients to Video.’
– Upload your portrait photo and background images (e.g., I uploaded the building images) and enter your prompt.
Sample Prompt: “Using the uploaded images, create a short teaching clip where I act as the college professor and say: ‘At the Darla Moore School of Business, we shape intelligence — human and artificial.’ Add light background music and a fade-in transition.”
– Once the video is generated, you can click ‘Edit’ and select any element or background to modify.
– Click ‘Insert’ > ‘+’ > ‘Extend’ and enter your prompt to edit the video.
– Once the edits are finalized, click the download icon on top right menu of the video and then export the file.

User Generated Content (UGC) Ads by Creatify.ai (Sep, 2025)

Or create music videos: Here is a prompting guide for creating music videos using Invideo.ai.

Music video for a local artisan cafe called Farmers Market Xchange usign Invideo.ai (free plan, Sep 2025).

● Create Websites

We use free tools to create mockup websites, but you can take it a step further and launch by paid tools.

Example: A sample website of a sustainable make-up company (created on Websim)

● Create better representations of data and information.

I read this article from Entrepreneur about the “50 Best AI tools”, and decided to create a better visualization of the information presented in the article. Here it is (created by GenSpark).

● Data Analysis

Analyze a sample data (again, you can generate using AI), and recommend actions based on the key insights.

● Infographic: International Expansion Exercise

Pick and justify an international market to expand into, your entry strategy, and your global marketing strategy. Create your output in Gemini using Canvas feature to create an infographic.

● You can speak any language you want!

I uploaded my English-speaking video into HeyGen and it gave me my Mandarin-speaking version (2024).