https://drayseozturk.org/ai-in-marketing-textbook/ 2026-10-04T15:37:49Z Dr. Ayse Ozturk en AI in Marketing: The Living Textbook 2026-10-03T20:25:10Z Blog https://drayseozturk.org/ai-in-marketing-textbook/chapter-1-foundations/ 2026-10-04T15:40:24Z Dr. Ayse Ozturk en Chapter 1: Foundations of AI and Marketing 2026-10-03T20:24:51Z Blog https://drayseozturk.org/ai-in-marketing-textbook/chapter-7-review-audit/ 2026-10-04T15:41:19Z Dr. Ayse Ozturk en Chapter 7: Review and Term Project: The AI Marketing Audit 2026-10-03T20:24:36Z Blog https://drayseozturk.org/ai-in-marketing-textbook/chapter-6-strategy-ethics/ 2026-10-04T15:41:28Z Dr. Ayse Ozturk en Chapter 6: Strategy, Implementation, Ethics, and Future Trends 2026-10-03T20:24:09Z Blog https://drayseozturk.org/ai-in-marketing-textbook/chapter-5-research-analytics/ 2026-10-04T15:41:27Z Dr. Ayse Ozturk en Chapter 5: Marketing Research, Segmentation, and Predictive Analytics 2026-10-03T20:24:05Z Blog https://drayseozturk.org/ai-in-marketing-textbook/chapter-4-automation-agents/ 2026-10-04T15:41:19Z Dr. Ayse Ozturk en Chapter 4: Marketing Automation, Workflows, and Agents 2026-10-03T20:24:02Z Blog https://drayseozturk.org/ai-in-marketing-textbook/chapter-3-personalization-geo-retail/ 2026-10-04T15:42:06Z Dr. Ayse Ozturk en Chapter 3: Personalization, SEO to GEO, and Retailing 2026-10-03T20:23:59Z Blog https://drayseozturk.org/ai-in-marketing-textbook/chapter-2-generative-ai-content/ 2026-10-04T15:41:59Z Dr. Ayse Ozturk en Chapter 2: Generative AI and Content Marketing 2026-10-03T20:23:37Z Blog