Quick-Start Guide: Interactive Perceptual Map Generator

Iterate and Compare
Try different axis combinations or competitor positions to explore alternative strategies and see how your differentiation score changes.

Pick Your Axes
Use the two drop-downs to choose what each axis represents (e.g., Price, Quality, Innovation).
“Low X / High X” and “Low Y / High Y” labels update automatically.

Choose What You’re Placing
Select Your Product, Competitor 1, or Competitor 2 with the radio buttons below the drop-downs.

Place a Marker

Click anywhere inside the square to drop the selected marker there, or

Drag an existing marker to fine-tune its position.

Read the Differentiation Score
Every time you move a marker, the tool calculates a 0–100 score that reflects how far your product sits from the competitors: