LaunchPad: Build Your Brand

Instructions: Students choose a target market segment from a list (e.g., Gen Z, eco-conscious parents, budget travelers) and choose the 4Ps:

• Product (select features or design)
• Price (premium, economy, freemium)
• Place (online-only, retail, hybrid)
• Promotion (social media, influencer, email, etc.)

The results will display market reaction. You will get a total score out of 100, based on KPIs like “Potential Sales,” “Brand Awareness,” and “Engagement Rate”.